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International Public Relations And Public Diplomacy: Commun

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Joined: 04 Apr 2016
Posts: 127
Localisation: Nantes

PostPosted: Tue 20 Jun - 20:52 (2017)    Post subject: International Public Relations And Public Diplomacy: Commun Reply with quote

This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations.

rank: #1,903,073
price: $37.68
bound: 458 pages
publisher: Peter Lang Inc., International Academic Publishers; 1st New edition edition (November 27, 2014)
lang: English
isbn: 1433126877, 978-1433126871,
weight: 1.4 pounds (

International Public Relations and Public Diplomacy: Communication and Engagement Guy J. Golan
International Public Relations and Public Diplomacy: Communication and Engagement download full book


They defined viral advertising in the following manner:“Viral advertising is unpaid peer-to-peer communication of provocative content originating from an identified sponsor using the Internet to persuade or influence an audience to pass along the content to others.”The current study will attempt to advance knowledge of what viral advertising by incorporating this line of research into a broader advertising perspective that is based on Taylor’s model of advertising strategies (1999)Golan is a partner in the Keta-Keta viral advertising agency, Tel-Aviv, Israel.Lior Zaidner Graduate StudentUniversity Of Westminster42 Burnley Road, Willesden GreenLondon, NW10 1EJ, UKSearch for more papers by this authorLior Zaidner is a graduate student of marketing at the University Of Westminster in LondonYou are not authorized to access this page(2001)Interesting Finds Updated Daily Amazon Try Prime Books All Departments Alexa Skills Amazon Fresh Amazon Video Amazon Warehouse Deals Appliances Apps & Games Arts, Crafts & Sewing Automotive Parts & Accessories Baby Beauty & Personal Care Books CDs & Vinyl Cell Phones & Accessories Clothing, Shoes & Jewelry Women Men Girls Boys Baby Collectibles & Fine Art Computers Courses Credit and Payment Cards Digital Music Electronics Gift Cards Grocery & Gourmet Food Handmade Health, Household & Baby Care Home & Business Services Home & Kitchen Industrial & Scientific Kindle Store Luggage & Travel Gear Luxury Beauty Magazine Subscriptions Movies & TV Musical Instruments Office Products Patio, Lawn & Garden Pet Supplies Prime Exclusive Prime Pantry Software Sports & Outdoors Tools & Home Improvement Toys & Games Vehicles Video Games Wine Go Departments EN Hello
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PostPosted: Tue 20 Jun - 20:52 (2017)    Post subject: Publicité

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